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The upper design for Air Max

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elarision
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The upper design for Air Max

Postby elarision » 06 Feb 2018 06:07

The upper design for Air Max

In 1991, Nike unveiled the Air nike air max 90 Max 180. The product of internal collaboration between legendary designers Tinker Hatfield (Air Max 1) and Bruce Kilgore (Air Force 1), the AM180 came hot on the heels of its right-angled brother. Like the Air Max 90, the AM180 launched in a vibrant colorway that highlighted the Air unit with bright Infrared. Unlike the 90, that highlight didn’t go all the way. Only the third Air Max runner ever released, the Air Max 180 would introduce the line’s first Air unit to make direct contact with the ground.


Whatever the reason, the Air Max 180 just didn’t quite catch on. Despite being set up for success as the focus of a 1992 Olympic marketing push (Michael Jordan was often spotted in 180s as the international sports media breathlessly covered the habits of America’s “Dream Team”), the ground contact sole just wasn’t good for much traction at the cash register. It certainly didn’t help that original print ads for the shoe didn’t look very “Nike.”

The upper design for Air Max

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